tag:blogger.com,1999:blog-87598685256000175782024-02-19T07:44:47.564-08:00Real Estate Management AdvisoryProviding real estate principals with the support and tools to develop their property management team to a level of excellenceAnne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-8759868525600017578.post-2463620698087889312010-07-30T11:47:00.001-07:002010-07-30T11:47:16.404-07:00Understanding Risk Management<style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm4m3OkSgphGvyfAcBJhKY5WXffn7CLQExM7MdNxedIh3Pbvxm0ycJWiHBZzqSK58a8u7QjDxPzst02lulaZ8j78RnaHFjFEDCqW0f2rooPdH8Um7nx2f4RTB8K1oLRxP0fpuPfVTwwDb3/s1600/Risk.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm4m3OkSgphGvyfAcBJhKY5WXffn7CLQExM7MdNxedIh3Pbvxm0ycJWiHBZzqSK58a8u7QjDxPzst02lulaZ8j78RnaHFjFEDCqW0f2rooPdH8Um7nx2f4RTB8K1oLRxP0fpuPfVTwwDb3/s320/Risk.png" /></a></div><div class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Managing business risk means managing the protection of your employees, customers, property, information and the environment. Formal business risk management is a policy or program that works to prevent all types of problems arising from risk and uncertainty. <o:p></o:p></span></div><div class="MsoNormal" style="margin-right: 0cm;"><br />
</div><div class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Although the actual risk management processes may be different in small and large companies, the problems that arise as a result of poor risk management are the same. Unmanaged risk creates inadequate security and safety measures, which can cause financial loss, erode profits and create unnecessary liabilities. Inadequate risk management can even scare away venture capital funding and lower your bank rating status. <o:p></o:p></span></div><div class="MsoNormal" style="margin-right: 0cm;"><br />
</div><div class="MsoNormal" style="margin-right: 0cm;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Benefits of Risk Management<o:p></o:p></span></b></div><div class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Risk management programs require companies to carefully review their personnel, administrative, accounting, management, financial and insurance policies. Carefully evaluated risk management policies produce both tangible and intangible benefits: <o:p></o:p></span></div><ul type="disc"><li class="MsoNormal" style="margin-bottom: 12pt; margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Good risk management can reduce business and liability insurance premiums (in the same way that a security system can reduce your homeowner´s insurance). <o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 12pt; margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Formal risk management programs are frequently accepted by major insurance underwriters for the purpose of lowering premiums. <o:p></o:p></span></li>
<li class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Risk management reduces your chances of being sued and increases your chances of prevailing in a lawsuit if you are taken to court. </span><br />
<a name='more'></a><o:p></o:p><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"></span> </li>
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</div><div class="MsoNormal" style="margin-right: 0cm;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Risk Management Strategies<o:p></o:p></span></b></div><div class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">All businesses are susceptible to losses from uncontrolled risk. Your risks will vary according to your business exposures and geographical location. Carrying enough of the right types of insurance is one way to protect your business against unforeseen events, including unauthorized trading, fraud and robbery. <o:p></o:p></span></div><div class="MsoNormal" style="margin-right: 0cm;"><br />
</div><div class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">You can also focus your company´s formal risk management efforts on operational risk exposures. Consider the following tips: <o:p></o:p></span></div><ul type="disc"><li class="MsoNormal" style="margin-bottom: 12pt; margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Analyze ways to control any data-security risks, especially if your business transacts e-commerce. <o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 12pt; margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Develop management strategies to minimize the frequency and severity of these risks. <o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 12pt; margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Identify the operational risks in your everyday business activities and take steps to minimize them. For example, financial companies, restaurants and other businesses that handle large volumes of cash should be aware of the likelihood of crime and take steps to prevent operational loss. <o:p></o:p></span></li>
<li class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Prepare to respond quickly to an emergency or a disaster. Have a plan in place that ensures you can immediately continue to conduct business when disaster or emergency strikes.</span></li>
<li class="MsoNormal" style="margin-right: 0cm;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> </span></li>
</ul><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Visit us at <a href="http://www.rema.net.au/">REMA</a> </span><span style="font-size: 12pt;">for more tips on running your property management business.</span>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com5tag:blogger.com,1999:blog-8759868525600017578.post-75518721774918396502010-07-18T03:04:00.000-07:002010-07-18T03:04:58.222-07:00Finding a Consultant for my Real Estate Business<style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh3v_Ayy1HzuUMDK3Ta-W1e3eAqNpznqJ1mfSc9Y0d67iMwrPlbi-CNu4mkgEj_Wn9uaBFNEqN6JPdCHJ4ANnINCVSXWyZO37Q6oMzD8a_LOCPZ1PaBJck8SkepuNGGEf01XX_XMrRI4YP/s1600/consultant.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh3v_Ayy1HzuUMDK3Ta-W1e3eAqNpznqJ1mfSc9Y0d67iMwrPlbi-CNu4mkgEj_Wn9uaBFNEqN6JPdCHJ4ANnINCVSXWyZO37Q6oMzD8a_LOCPZ1PaBJck8SkepuNGGEf01XX_XMrRI4YP/s320/consultant.jpg" /></a></div><div style="font-family: inherit; text-align: justify;">The option to employ a business consulting service is not always an easy one, numerous factors demand consideration. Whenever you're uncertain whether or not to use the services of a business consulting company here are a few questions to ask yourself to make the determination more effortless.</div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: blue;">Have you considered using a consultant?</span><o:p></o:p></b></div><div style="font-family: inherit; margin: 0cm 0cm 0.0001pt; text-align: justify;">If you are considering that you might need help from a business consulting company, you in all probability will profit by their services. Business advisors can be helpful irrespective where your business is positioned; whether you are barely taking off, or you're a seasoned company that has bumped into some obstacles. Even if your business is doing well a consultant can help you to expand and diversify to reach new or additional profitable clients. If you need help starting your business, have run into problems that necessitate mastering; or just want some fresh ideas helping your successful business grow and prosper you could reap benefits from the ideas of a business consultant.</div><a name='more'></a><div style="font-family: inherit;"><br />
</div><div style="font-family: inherit; margin: 0cm 0cm 0.0001pt; text-align: justify;"></div><div style="font-family: inherit; margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: blue;">What areas will a Consultant handle?</span><o:p></o:p></b></div><div style="font-family: inherit; margin: 0cm 0cm 0.0001pt; text-align: justify;">Most consultants quickly realize their clients are more astute in the day-to-day operations of your company than any consultant will ever hope to be. How to produce your product or supply your service is certainly your forte. However, the outside influences, or staff-type operations, may require fine tuning. For instance, if you set up your website with a web designer who was not attuned to the conundrums of optimization for search engines, or the latest theories of landing page design, these factors may have a negative impact on your overall marketing plans. A client’s first, perhaps sole, impression of your company may be through your website. This same skill can be used to address your <a href="http://www.rema.net.au/services">marketing, staff remuneration, software, team development and rent roll acquisition</a>.</div><div style="font-family: inherit; margin-bottom: 0.0001pt; text-align: justify;"><br />
</div><div style="font-family: inherit; margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: blue;">How do I decide which consultant to hire?</span><o:p></o:p></b></div><div style="font-family: inherit; margin: 0cm 0cm 0.0001pt; text-align: justify;">There are independent consulting companies available for every business niche imaginable. It is important to find a consulting company that has <a href="http://www.rema.net.au/about-us">experience in the industry</a> in which you operate and have provided other businesses with the services you need. You can always ask friends, colleagues, or other business owners who they have used if the consultant helped their business. You should have a good idea of what you want to accomplish by hiring a consultant, and how much input you want to have; or whether you want the consultant to deliver to you a finished packaged solution. It is always a good idea to interview a few business consulting firms to get a feel of their experience level and how well they will work with you. Probably most importantly you want to deal with someone you are comfortable working beside. </div><div style="font-family: inherit; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br />
</div><div style="font-family: inherit; margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: blue;">Do I need a contract?</span><o:p></o:p></b></div><div style="font-family: inherit; margin: 0cm 0cm 0.0001pt; text-align: justify;">You will also want to carefully consider the contract you arrange with the consultant you choose. Most business consultants will write a contract outlining the details of their services, and what you can expect from them. A contract is always good to have because it will clearly state the details of the service you can expect. Your consulting contract should include a begin date and end date or specify if they will be providing an ongoing service, the specifics of the project they will be completing for you as well as the project goals you want them to accomplish, and the methods they will use to complete their services. The pricing should be clearly stated - whether by the day/hour or flat rate for the project. </div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;">With a bit of effort in the first place, you and your consultant will work harmoniously and attain a smooth, more profitable solution for your business.</div><div style="font-family: inherit; text-align: justify;"><br />
</div><div style="font-family: inherit; text-align: justify;">Visit us at <a href="http://www.rema.net.au/">www.rema.net.au</a> for more tools to manage your real estate business. </div>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com0tag:blogger.com,1999:blog-8759868525600017578.post-59206988593403250212010-07-09T13:26:00.000-07:002010-07-09T13:32:56.600-07:00Salary Guide - Property & Real Estate in Australia<style>
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<div class="MsoNormal"><b><span style="font-size: 14pt;">Australia Property and Real Estate (for the year ended 2009)<o:p></o:p></span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPPIo5zgH9_zBWhhalxKe9DeE4dfGnLfbI_k_OOd-a-796I67Rbm8KfZsuWLTfbs2V9LZ7s-ThzANGPqlBZfAcmIN1NTrZGEMLXZPWTUiO4i0HUO7ZEYCJjvlc7UU0Rf4jNRqS4OpG-gz-/s1600/Real+Estate+Salary+Australia+figure+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheWxqkmtKsDW5PFgy433pd2ig6dvRbIdIl_38aE9yXGWdMau9wVdcrpxQFVLyNAFO3HVpSm8V7g8tcD43VpKhiSLSvTnjEVDtSi5ljVdZqLX0tHKGB_hEStLSydBD85OgiBpmpy9e45Ua-/s1600/Real+Estate+Salary+Australia+figure+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheWxqkmtKsDW5PFgy433pd2ig6dvRbIdIl_38aE9yXGWdMau9wVdcrpxQFVLyNAFO3HVpSm8V7g8tcD43VpKhiSLSvTnjEVDtSi5ljVdZqLX0tHKGB_hEStLSydBD85OgiBpmpy9e45Ua-/s400/Real+Estate+Salary+Australia+figure+1.jpg" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtHIo-sp59ezImfJRLXefq7J76Jgp80nc_6iLIRfe3faVMpoYPFUEaxsP34-S1dggIoXHqM43evBhUh9KfhgjeTModRl-yYaxLIgcugktWjDbLGkKb_fWPkBOb5YnswN1S-SGPCSyH4cZO/s1600/Real+Estate+Salary+Australia+figure+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtHIo-sp59ezImfJRLXefq7J76Jgp80nc_6iLIRfe3faVMpoYPFUEaxsP34-S1dggIoXHqM43evBhUh9KfhgjeTModRl-yYaxLIgcugktWjDbLGkKb_fWPkBOb5YnswN1S-SGPCSyH4cZO/s320/Real+Estate+Salary+Australia+figure+2.jpg" /></a></div><br />
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</style><i><span style="font-family: "Calibri","sans-serif"; font-size: 9pt;">Source: MyCareer job listings inclusive of wage from the last 90 days and updated weekly. Figures may incorporate total pkg. If there is insufficient data to show reliable max, min, avg then none are shown. </span></i></div><br />
<div style="text-align: justify;"><span style="font-family: "Calibri","sans-serif"; font-size: small;">For more information on staffing structures and remuneration packages, visit us at <a href="http://www.rema.net.au/services">http://www.rema.net.au/services</a>. </span><i><span style="font-family: "Calibri","sans-serif"; font-size: 9pt;"><br />
</span></i></div><br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com2tag:blogger.com,1999:blog-8759868525600017578.post-81051163479724875132010-06-25T18:46:00.000-07:002010-06-25T18:46:35.313-07:00Is Your Website Working<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Z1zLUmcVCzKgHQcPPtncEXalCgQU9Ygb5fDRWT9D81kNCHU8f3W4tXx97jdV7EeJQdS_Ay9vg96VA64JDSXTpiQKVkTkKq7Oa3-fPpdJjRvMrZl1v0z0K_WVmSkfKpQ0gaxig1DE1FRm/s1600/Proofing+Site.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Z1zLUmcVCzKgHQcPPtncEXalCgQU9Ygb5fDRWT9D81kNCHU8f3W4tXx97jdV7EeJQdS_Ay9vg96VA64JDSXTpiQKVkTkKq7Oa3-fPpdJjRvMrZl1v0z0K_WVmSkfKpQ0gaxig1DE1FRm/s200/Proofing+Site.jpg" width="200" /></a></div><div class="MsoNormal" style="font-family: inherit; margin: 0cm 0cm 12pt; text-align: justify;"><span style="font-size: small;">If you're as familiar with your website as I am with mine, then you may be blind to certain weaknesses. It's only natural. When you see something on a regular basis, you begin to not see it after a while.<br />
</span><br />
<span style="font-size: small;"> Just the other day somebody pointed out a spelling error on my home page (in a bolded sentence no less). I had probably looked at the sentence a thousand times. But because I knew what it was supposed to say, I was blind to the mistake.<br />
<br />
What does this have to do with real estate Internet marketing? Everything. From a marketing standpoint, we all have flaws with our websites. That's okay, as long as you work to identify them and improve them. But identifying them is the hard part!<br />
<br />
<b>Internet Marketing Exercise</b><br />
This little exercise will help you "step outside" of yourself and see your website with fresh eyes. Pretend for a moment that your website belongs to a stranger, and you're being paid to evaluate it honestly. Now print out the following questions and visit your home page:<o:p></o:p> </span></div><div style="font-family: inherit;"></div><ul style="font-family: inherit; text-align: justify;" type="disc"><li class="MsoNormal" style="color: red; margin-right: 0cm;"><span style="font-size: small;">Is the navigation logical? Can you immediately find your way around?<o:p></o:p></span></li>
<li class="MsoNormal" style="color: red; margin-right: 0cm;"><span style="font-size: small;">Within the first ten seconds, do you see anything of value to you? <o:p></o:p></span></li>
<li class="MsoNormal" style="color: red; margin-right: 0cm;"><span style="font-size: small;">Do you see anything worth digging deeper for?<o:p></o:p></span></li>
<li class="MsoNormal" style="color: red; margin-right: 0cm;"><span style="font-size: small;">Does this website give you confidence in the owner?<o:p></o:p></span></li>
<li class="MsoNormal" style="color: red; margin-right: 0cm;"><span style="font-size: small;">Does the website suggest professionalism and attention to detail?<o:p></o:p></span></li>
<li class="MsoNormal" style="color: red; margin-right: 0cm;"><span style="font-size: small;">Does the website make you want to learn more? Why or why not?</span></li>
</ul><div style="font-family: inherit; text-align: justify;"></div><div class="MsoNormal" style="font-family: inherit; text-align: justify;"></div><div class="MsoNormal" style="font-family: inherit; text-align: justify;"><span style="font-size: small;">I hope this exercise helps you find areas you might improve. Once you've done it with your home page, you might even want to visit your other important pages and ask the same questions.<o:p></o:p></span></div><div style="font-family: inherit; text-align: justify;"></div><div style="font-family: inherit;"></div><div class="MsoNormal" style="font-family: inherit; text-align: justify;"><span style="font-size: small;"><br />
Better yet, ask a friend to do it for you ... somebody known for their brutal honesty.</span></div>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com0tag:blogger.com,1999:blog-8759868525600017578.post-70847753843411468212010-06-07T22:05:00.000-07:002010-06-07T22:05:47.932-07:00Victoria Real Estate Figures - First Five Months 2010<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNRWAXqluWpVCJmWo9j0DdqdUqfHNTz3CUv4S9nWrXpNt3otfj8ltqOCmL7Iu1XvpPRsUXryFIJdeCtVYAl6Dc27QmEGKg_drTqEq51-QPIlUeUC7BzrQ6znOW4L2PBDAOBu0XGtM9usyt/s1600/REIV.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNRWAXqluWpVCJmWo9j0DdqdUqfHNTz3CUv4S9nWrXpNt3otfj8ltqOCmL7Iu1XvpPRsUXryFIJdeCtVYAl6Dc27QmEGKg_drTqEq51-QPIlUeUC7BzrQ6znOW4L2PBDAOBu0XGtM9usyt/s320/REIV.bmp" /></a></div><div style="text-align: justify;">The first five months of 2010 are now completed and the auction market has delivered some remarkable outcomes.</div><div> </div><div style="text-align: justify;"><br />
In February and March, the first two months in which a substantial number of auctions are held, the market exhibited record results. In February there were 2286 auctions, of which 85.6 per cent sold. In March there were 2931 auctions and the same clearance rate was recorded. This makes it the equal-fourth-strongest month for auctions in the city’s history, exceeded only by September 1999 (86 per cent), May 2007 (85.7 per cent) and July 2007 (86.5 per cent).</div><a name='more'></a><br />
<br />
<div style="text-align: justify;"> </div><div style="text-align: justify;">In April there were 1998 auctions held and a clearance rate of 82.7 per cent was recorded, slightly less than February and March but still well above the long term average clearance rate.<br />
</div><div style="text-align: justify;"> </div><div style="text-align: justify;">In May the number of auctions increased considerably – to 4271. A combination of the high number of auctions and six consecutive interest rate increases lead to the clearance rate reducing by nine per cent to 75.3.<br />
</div><div style="text-align: justify;"> </div><div style="text-align: justify;">A review of the number of homes currently scheduled to be auctioned in June reveals that buyers will continue to have a stronger position, with the trend of historically high listings set to continue. In the first two weekends alone there are 1310 auctions scheduled. Over the last two years the entire month of June has recorded between 1600 and 1800 auctions, numbers that clearly will be exceeded this year.<br />
</div><div style="text-align: justify;"> </div><div style="text-align: justify;">From a year-to-date perspective the REIV has now recorded more sales than ever before, confirming that the underlying market is still healthy.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><i>Source: Real Estate Institute of Victoria</i></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com0tag:blogger.com,1999:blog-8759868525600017578.post-52802185203409378972010-06-06T12:15:00.000-07:002010-06-06T12:15:52.424-07:00How to Start your Real Estate Newsletter<div class="MsoNormal" style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE1f-50ZUvWqQSKp3C6xgcvmeQD1KIuis68RznHWR1WWVf0KaJ6d3tUBa_EM5pQLf8cCDsL1JUjZu44boxyfnKgFKv3YZ0uUMHVgEE-013sLU2f35oHKJm5SDgH4ONwEdfcNcUnl3O7jWY/s1600/Too+True+April+10.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="1" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE1f-50ZUvWqQSKp3C6xgcvmeQD1KIuis68RznHWR1WWVf0KaJ6d3tUBa_EM5pQLf8cCDsL1JUjZu44boxyfnKgFKv3YZ0uUMHVgEE-013sLU2f35oHKJm5SDgH4ONwEdfcNcUnl3O7jWY/s320/Too+True+April+10.jpg" /></a></div>A regular newsletter is an effective marketing tool for real estate agents. Newsletters can establish you as a market expert, give you ongoing communication with potential clients and give you an advertising edge with a targeted audience. </div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"><b> <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: blue;"> </span></span></b><b><span style="color: blue;">Identify your Audience</span><o:p></o:p></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;">This is a golden rule of any marketing project, and a real estate newsletter is no difference. Write down a list of the kind of people you want to reach: retirees or people getting ready to retire, first home buyers or investors.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"><b> <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></b><b><span style="color: blue;">Decide on Information your Audience Will be Interested in</span><o:p></o:p></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;">People getting ready to retire will want to know if market prices are going up or down, as it could affect their decision on when to buy. First home buyers will want to know information about new schools or shopping areas.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"><b>3.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></b><b><span style="color: blue;">List your Ideas on Topics that Fit the Audience you are Targeting</span><o:p></o:p></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;">Keep adding to the list as you think of ideas. A regular newsletter needs content, search through local newspapers, publications from local bodies, people you talk to and other sources for ideas.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"><b>4.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></b><b><span style="color: blue;">Schedule Regular Delivery</span><o:p></o:p></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;">Once your audience gets used to seeing the newsletter, they will come to expect it. If you decide distribution takes place on the first of the month then stick to that date.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"><b style="color: purple;">5.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></b><b><span style="color: blue;">Determine Your Delivery Channels</span><o:p></o:p></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;">Email newsletters are good for buyers while direct mail is better for sellers. Mailing addresses can be bought from list brokers, but know the spam rules. Also, always clearly identify yourself with full contact information.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"><b style="color: blue;">6.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></b><b><span style="color: blue;">Get Interactive</span><o:p></o:p></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;">Establish a dialogue with your prospective customers. Use a self-addressed, stamped reply card that asks a few easy questions for mail-back or a link to an email in an electronic newsletter.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"><b>7.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: blue;"> </span></span></b><b><span style="color: blue;">Do the Design</span><o:p></o:p></b></div><div class="MsoListParagraphCxSpLast" style="text-align: justify;">There are plenty of websites that offer templates and newsletter ideas for a reasonable fee, or use a local design company and get a template made. Brand your agency with a logo, slogan and pictures.<br />
<br />
<a href="http://www.rema.net.au/contact-us">Contact us</a> at REMA to discuss how we can help you to increase your business. <br />
<br />
</div>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com0tag:blogger.com,1999:blog-8759868525600017578.post-57642135379930795132010-05-30T02:32:00.000-07:002010-05-30T02:36:35.352-07:00Team Development in Real Estate<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjszrU35r5Oxq8t6qk8wAD2qUvQHKDw9BCn3VcbcXvC2DYRKysQ4oxg0ZfdTLXZzEGLjJlRR_RLZbPf2rd3KtNypN5Dp1LjaVxxNJb6VhlrxbubQThhwI8OEg0qLxv29z1df-fGZhV97suc/s1600/The+A+Team.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjszrU35r5Oxq8t6qk8wAD2qUvQHKDw9BCn3VcbcXvC2DYRKysQ4oxg0ZfdTLXZzEGLjJlRR_RLZbPf2rd3KtNypN5Dp1LjaVxxNJb6VhlrxbubQThhwI8OEg0qLxv29z1df-fGZhV97suc/s320/The+A+Team.jpg" /></a></div><div id="body"><div style="text-align: justify;">A well developed team has the potential to contribute in a huge way to the success of your business. When a team knows its strengths and weaknesses, is aware of it's expectations and has the resources and knowledge to achieve these, then this team can be your greatest asset. Like houses though, good teams need the foundations and maintenance to maintain your investment. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"></div><div style="text-align: justify;">How to acheive this?</div><div style="text-align: justify;"><br />
<div style="color: blue;"><b>Give your team clear expectations</b></div></div><div style="text-align: justify;">A team, just like an individual, needs to know what it is expected to deliver. Communicate expected outcomes with your team, be clear and informative. By relating this information to your team you are delivering their most powerful resource - knowledge.</div><div style="text-align: justify;"><b></b><br />
<a name='more'></a><div style="color: blue;"><b>Build trust</b></div></div><div style="text-align: justify;">We are all used to doing things on our own. Our education, job interviews and setting personal goals rely on our ability to succeed as individuals. Creating trust in others is a challenge which takes time but is a necessary element of an effective team.</div><div style="text-align: justify;"><br />
</div><div style="color: blue; text-align: justify;"><b>Create dependencies</b></div><div style="text-align: justify;">People in a team need to understand that if they fail to deliver on their part of the process or project, the whole outcome is compromised. This is especially important in real estate where many contracts are made or fail based on individual efforts. Dependencies are vital to build an attitude of pulling together to get results.</div><div style="text-align: justify;"><br />
</div><div style="color: blue; text-align: justify;"><b>Reward the team, not the individuals</b></div><div style="text-align: justify;">So often, organizations set up teams as the way of delivering better results and then fail to set reward systems up in a way that rewards team results. If you set up reward systems to reward individuals, you will create competition rather than a willingness to work as a team. 'Team Activity' rewards such as go-carting, time at the driving range or a fishing trip will reward your team while bringing them closer together.</div><div style="text-align: justify;"><br />
</div><div style="color: blue; text-align: justify;"><b>Make decision making processes clear</b></div><div style="text-align: justify;">In any team situation, people need to feel like they have had the opportunity to contribute to the decision process. Making the process as clear and transparent as possible avoids ambiguity and promotes a healthy team environment.</div><div style="text-align: justify;"><br />
</div><div style="color: blue; text-align: justify;"><b>Resource the team to deliver the outcome</b></div><div style="text-align: justify;">Sometimes teams will be too quick to claim that they don't have sufficient resources. While this may in a few instances be an excuse, failing to give the team the resources it needs to deliver an outcome required is merely setting it up for failure.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><a href="http://www.rema.net.au/team-development">Visit our website for more information on how to develop your team.</a></div><div style="text-align: justify;"><br />
</div></div>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com0tag:blogger.com,1999:blog-8759868525600017578.post-65001662695721081102010-05-13T21:34:00.000-07:002010-06-06T12:21:38.341-07:00Talent Recruitment is Key in the Property Market<b></b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKia8DCAFDjPWD6gXWh6oRqyRgialwa0e3m1HNXGY11hdzu0ddOW-wX5pt-Ji6QHNkmIxNyock_r1TMQ4iYtZPU9bdGkHEdz512C5iI5KPfLAgfcbT3tdp-jHkbUThBEQp8Fsr_rNVZb-_/s1600/Hiring+Staff.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKia8DCAFDjPWD6gXWh6oRqyRgialwa0e3m1HNXGY11hdzu0ddOW-wX5pt-Ji6QHNkmIxNyock_r1TMQ4iYtZPU9bdGkHEdz512C5iI5KPfLAgfcbT3tdp-jHkbUThBEQp8Fsr_rNVZb-_/s320/Hiring+Staff.jpg" /></a></div><div style="text-align: justify;">During an economic downturn, companies often overlook the importance of a solid talent recruitment strategy. This is not the time to become complacent. An effective team will be your important weapon in your fight for survival.</div><div style="text-align: justify;"><br />
</div><div> </div><div style="text-align: justify;">As a result of the downsizing that's going on, a growing pool of qualified, talented people is available on the market. Organizations have the opportunity to thoroughly screen and assess candidates to ensure appropriate skill level and corporate culture fit. Pinpoint the key competencies that you require in your management team. Clearly define your requirements. Incorporate behaviour based interviews, rigorous reference checks and work samples into your talent recruitment strategy.</div><a name='more'></a><br />
<div style="text-align: justify;"> </div><div style="text-align: justify;">Apply the same diligence to your promotional decisions. You need top talent who will produce results and help you through these uncertain times. Sometimes this means looking at people who don't quite fit the mold in terms of sex, age and race. Remember, you're running a business and the name of the game is survival.</div><div style="text-align: justify;"> </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><b>EMPLOY OR OUTSOURCE</b></div><div style="text-align: justify;"><b><br />
</b></div><div style="text-align: justify;"> </div><div style="text-align: justify;">In an uncertain economic climate, the decision to expand your team should be weighed carefully. Is there any point in dramatically increasing your employee base to respond to new projects? An unexpected change in the financial stability of even a few of your key clients can mean a bunch of layoffs a few months from now. Hefty payouts for benefits, severance and vacation pay can substantially trim your bottom line. There is a pool of freelance and contract talent available to handle challenges at all levels of the organization. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Ask yourself:</div><div style="text-align: justify;"> </div><ul style="text-align: justify;"><li>Does this project really have to be handled by an employee?</li>
<li>Is outsourcing a viable option?</li>
<li>Would we gain more flexibility by responding to this increase in business by using freelancers or contract workers?</li>
<li>Can tele-commuting be used as an alternative to increasing overhead in the form of office space, furniture, and computer equipment?</li>
</ul><div style="text-align: justify;"> </div><div style="text-align: justify;">We can provide you with an analysis to compare the full cost of filling a position with an employee vs a contractor. Factor in the costs if there is a need to lay the employee off. The results may surprise you.</div><br />
Visit us for more information on how to improve your <a href="http://www.rema.net.au/staffing-structures">staff recruitment</a>.Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com0tag:blogger.com,1999:blog-8759868525600017578.post-51572655845683991982010-05-12T19:21:00.000-07:002010-05-22T19:29:24.479-07:00First Home Buyers a Dying Breed<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimu3kMDohDqj84hz8-xMP7QqN9jIGVSklVRwA0WZeeycAc71g1GTRnS2miGRXRjp4aG_OeYujS0zK7Mm7G8l_TUjGKJlFzBF0dXldH-GAtCfdOezy5vZMQG0o41A4nUA0oPMo1_UdqC3Ti/s1600/home-owners.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimu3kMDohDqj84hz8-xMP7QqN9jIGVSklVRwA0WZeeycAc71g1GTRnS2miGRXRjp4aG_OeYujS0zK7Mm7G8l_TUjGKJlFzBF0dXldH-GAtCfdOezy5vZMQG0o41A4nUA0oPMo1_UdqC3Ti/s320/home-owners.jpg" width="320" /></a></div><div style="text-align: justify;">Australian Bureau of Statistics (ABS) Housing Finance figures for March show that, in trend terms, the number of commitments for owner occupied homes fell by 4.1 per cent, compared to the previous month.</div><div style="text-align: justify;"><br />
“This is the ninth consecutive month of falls in housing finance. We are now down to the levels of the global financial crisis in 2008”, said REIA President, Mr David Airey.</div><div style="text-align: justify;"><br />
“The decreases in lending were across the whole spectrum of established and new dwellings and across all states and territories”, added Mr Airey.</div><div style="text-align: justify;"><br />
The number of first home buyers, as a percentage of total owner occupied housing commitments, decreased to 16.1 per cent in March 2010, compared to 18.1 per cent in February. This is the lowest for some five years, and compares to the long-run average of 20.1 per cent.</div><div style="text-align: justify;"><br />
“The rapid decline in the number of first home buyers is a major driver in the decline in overall finance commitments. Each month it looks more and more like first home buyers are a dying breed,” continued Mr Airey.</div><div style="text-align: justify;"><br />
“It is time for the Reserve Bank to stop the spiral of continuing interest rate increases”, concluded Mr Airey.</div><div style="text-align: justify;"><br />
<i>Source: The Real Estate Institute of Australia (REIA) </i></div><div style="text-align: justify;"><i> </i></div><div style="text-align: justify;">For information on <a href="http://www.rema.net.au/growth-strategies">Growth Strategies</a><i> </i>to strengthen your Real Estate Business, visit Rema at <a href="http://www.rema.net.au/">www.rema.net.au</a>. </div>Anne Warrenhttp://www.blogger.com/profile/00335976813176194556noreply@blogger.com0